Privacy Policy

Privacy Policy Statement 

https://www.skatepasadena.com/ is the website of the Pasadena Center Operating Company which operates the Pasadena Ice Skating Center, Pasadena Convention Center, Pasadena Civic Auditorium and Visit Pasadena (also known as the Pasadena Convention and Visitors Bureau). This policy is for https://www.skatepasadena.com and on any webpage linking to this Notice. 

Our Contact Information:
Pasadena Ice Skating Center
Address: 300 E. Green St., Pasadena, CA 91101
Phone Number: (626) 795-9311
Email Address: info@pasadenacenter.com 

Cookies and Similar Technologies 

Visit Pasadena uses cookies and similar technologies to operate our website, improve user experience, understand how visitors engage with our content, and support marketing and advertising efforts. 

These technologies may include: 

  • Cookies 
  • Pixels 
  • Web beacons 
  • Embedded scripts 
  • Analytics tools 
  • Session storage technologies 
  • Software Development Kits (SDKs) and similar technologies 

We and our service providers may use these technologies to: 

  • Maintain website functionality and security 
  • Analyze website traffic and performance 
  • Remember user preferences 
  • Measure marketing effectiveness 
  • Support accessibility and usability improvements 
  • Provide relevant destination and travel-related content 

Cookies & Tracking Technologies 

Essential Cookies 

These cookies are necessary for the website to function properly and cannot be switched off in our systems. They may include functions such as security, accessibility, form submissions, and website navigation. 

Analytics Cookies 

Analytics cookies help us understand how visitors use our website so we can improve functionality, content, accessibility, and overall visitor experience. 

These tools may collect information such as: 

  • Pages visited 
  • Time spent on pages 
  • Referral sources 
  • Device/browser type 
  • General geographic region 
  • Website interactions 

Examples may include services such as Google Analytics or similar analytics providers.

Advertising and Marketing Cookies 

Advertising cookies may be used to help deliver tourism-related advertising and measure the effectiveness of marketing campaigns.

These technologies may be provided by advertising and social media partners and may track browsing activity across websites over time.

These tools may support: 

  • Audience measurement 
  • Advertising attribution 
  • Campaign performance analysis 
  • Limited remarketing or audience-building activities 
  • Embedded Content and Third-Party Features 

Our website may include embedded content and integrations from third parties, such as: 

  • YouTube 
  • Instagram 
  • Facebook 
  • Google Maps 
  • Crowdriff 
  • Event platforms 
  • Booking or reservation tools 

These third parties may collect information about your interaction with embedded content and may place cookies or similar technologies on your device.

We do not control third-party tracking technologies and encourage users to review the privacy policies of those providers.

Consent and Cookie Choices 

Where required by applicable law, non-essential cookies and tracking technologies will only be activated after a user provides consent.

Users may: 

  • Accept all cookies 
  • Reject non-essential cookies 
  • Customize cookie preferences 

Users may also modify cookie preferences at any time through our cookie preference tools or browser settings.

Please note that disabling certain cookies may affect website functionality and user experience.

California Privacy Rights 

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA): 

  • The right to know what personal information we collect, use, disclose, share, or sell 
  • The right to request access to personal information 
  • The right to request deletion of personal information 
  • The right to request correction of inaccurate personal information 
  • The right to opt out of the sale or sharing of personal information 
  • The right to limit the use of sensitive personal information, where applicable 
  • The right not to receive discriminatory treatment for exercising privacy rights To exercise your privacy rights, please contact us at: 

Address: 300 E. Green St., Pasadena, CA 91101
Phone Number: (626) 795-9311
Email Address: info@pasadenacenter.com 

We may need to verify your identity before processing certain requests.

Sale or Sharing of Personal Information

Visit Pasadena does not sell personal information in exchange for monetary compensation.

However, certain website analytics, advertising, or social media technologies may be considered “sharing” under California law when information is used for cross-context behavioral advertising or advertising measurement purposes. 

California residents may opt out of the sharing of personal information by using our cookie preference tools. 

Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes beyond those permitted under California law.

In limited situations, we may collect information related to accessibility or accommodation requests for events, meetings, or visitor services. This information is used solely for the purpose of providing requested accommodations and improving accessibility services.

Data Retention

We retain personal information only for as long as reasonably necessary to: 

  • Fulfill the purposes described in this Privacy Policy 
  • Provide requested services 
  • Comply with legal obligations 
  • Resolve disputes 
  • Enforce agreements 
  • Improve website operations and visitor experiences 

Retention periods may vary depending on the type of information collected and the purpose for which it was collected. 

Third-Party Service Providers

We may share information with trusted service providers that support our operations, including: 

  • Website hosting providers 
  • Analytics providers 
  • Marketing and advertising partners 
  • Event and registration platforms 
  • CRM and email communication providers 
  • Accessibility and customer support service providers 

These providers are contractually obligated to use information only for authorized business purposes.

Accessibility and Accommodation Information

If users voluntarily provide information related to accessibility needs or accommodation requests, we use that information solely to: 

  • Facilitate requested accommodations 
  • Improve accessibility services 
  • Support visitor and event experiences 

We strive to limit collection of such information to what is reasonably necessary.

Do Not Track Signals

Some web browsers incorporate “Do Not Track” features. Because there is currently no industry-standard response mechanism, our website may not respond to all Do Not Track signals.

Users may still manage cookie preferences through our consent management tools.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, technology, business operations, or privacy practices.

When updates are made, we will revise the “Last Updated” date below.

Last Updated: May 11, 2026